A filled-in bubble means that option is selected. Enabling "Campaign Budget Optimization" is recommended because it will automatically optimize and distribute your budget to get more results. You can define your audience, choose your ad placements, then set a budget and schedule. As you scroll down the page, you'll be able to click boxes to select age ranges and genders or type in date ranges for your ad.

Click See More Options if you want to tweak the settings for a section even more, like changing if you want the ad to show to all your FB connections or only certain people.

When you're finished, click Next. Under the "Identity" header, you can also choose where the ad will run. So in this post, I am going to walk you through 20 such strategies. Regardless of the strategy, you'll find the overarching theme of this post to be that of promoting your Instagram account to the right audience. Connect with your audience: Instagram is the most gender-neutral of the social media platforms, at Customers: With such a large user base, you can pretty confidently conclude that you are reaching a large percentage of your target market on Instagram. And conveying value, earning trust, and building relationships on such a widely-used app will help you to attract and keep more customers.

Before you start promoting your Instagram account Let's first make sure that you are set up to get the most out of your Instagram account promoting. This involves having a business profile, making it public, and completing your bio. Make sure you have an Instagram business account Before you start attracting more people to your Instagram account, make sure your Instagram account is that of a business profile.

Complete your profile Being such a visual platform, incomplete Instagram profiles are extra unattractive; to the point where It would be better to have less people discovering a complete profile than to have more people arriving at an incomplete one. To complete your business profile, include useful details about your business, use a high-quality profile picture, and make sure your Instagram bio is written in your brand voice. Also, include a link to your website or a designated landing page in your bio. So just run a double-check to make sure your profile is public. Otherwise, only those who are already following you can see your posts. Cross-promote your Instagram account Digital marketing does not refer to one channel in particular.

An effective strategy employs multiple channels at onceand through content consistency, creates a cohesive system that synergizes to bring you the best results. With email It may be helpful to include the social media icons of your most-used platforms in the footer of how to promote your instagram without facebook marketing emails—or even in your signature for regular emails.

This of course does not outwardly promote your Instagram account, but it gives your audience yet one more point of access to your profile. You can also send out marketing emails that do directly promote your Instagram account. Why Promote a Post? First question: why promote a post on Instagram?

The answer is simple: to get more exposure for your business. You might think that paying to advertise on a social media channel that gives you a free platform to promote your brand is a waste of money. For starters: do you think that every single person in your target market is following you on Instagram? If you pay to promote your posts, you can reach those folks.

I know that seems like a complete waste of money at face value.

But it is. Get creative and come up with a unique card that separates yours from all the other generic cards out there. Need help?

Start a loyalty or rewards program. Offer your clients or customers something special for continually coming back to you for business. Get some freebies made to give out to your current and prospective customers.

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