These tags tell search spiders and users what your page is about. Google only displays between 50 — 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front. Keywords The placement of keywords throughout your site is perhaps one of the most important SEO tactics. ALT Tags Each image and video that you have on your site can have descriptive words added to its imprint. Google will send you a verification code postcard that you will use to verify your listing and your business will officially be live. Here are some basic but crucial tips for optimizing your listing: 1.

Enter Complete Data for Your Listing Local search results favor the most relevant results for searches. Advertisement Businesses offering the most detailed and accurate information will be easier to serve in search. Including important keywords and search phrases how to optimize seo on google your business listing will be incredibly helpful, especially since your business website is listed directly within your GMB listing. Use these in the business description and each time you post a Local Post to your audience. Google offers the ability to customize hours for holidays and other special events.

It should always be updated to keep your site accurate and users happy. There are two benefits to this: They may help your new page get indexed faster. They will transfer PageRank to the new page, which may help it rank higher in the search results.

To find pages with few internal links, go to the Links report in Search Console. If we visit the page, we see that it was published back in September If you find pages with few internal links that are worth keeping, then it would how to optimize seo on google sense to either: Add more relevant internal links to them; Update the content and add more internal links where appropriate.

But it looks like this page has only three internal links, so we could do with adding a few more where relevant. To do that, we can search Google for something like site:ahrefs. But how do you find pages with diminishing traffic in Search Console? For us, one page that immediately stands out is our list of free online marketing courses. Our rankings for these have been dropping like a stone over the past six months or so. By setting up goals such as leads generated coming from organic SEO. What we check is how much organic traffic a page gets and, most importantly, how many leads we got from those how to optimize seo on google. Higher the conversion rate, the better. Two main types of spam traffic will ruin your reports — crawlers and fake referrers, and ghost spam. This solves the problem with the first type of spam traffic.

See ya later, ghost spam! For example, advertisements, supplement contents, or interstitial pages pages displayed before or after the content you are expecting that make it difficult to use the website. Learn more about this topic. Avoid: Putting distracting advertisements on your pages.

Use links wisely Write good link text Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.

With appropriate anchor text, users and search engines how to optimize seo on google easily here what the linked pages contain. Choose descriptive text Write anchor text that provides at least a basic idea of what the page linked to is about.

Avoid: Writing generic anchor text like "page", "article", or "click here". Using text that is off-topic or has no relation to the content of the page linked to. Using the page's URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website's address. Write concise text Aim for short but descriptive text-usually a few words or a short phrase.

Avoid: Writing long anchor text, such as a lengthy sentence or short paragraph of text. Format links so they're easy to spot Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Avoid: Using CSS or text styling that make links look just like regular text.

Think about anchor text for internal links too You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

Avoid: Using excessively keyword-filled or lengthy anchor text just for search engines. Creating unnecessary links that don't help with the user's navigation of the site. Be careful who you link to You can confer some of your site's reputation to another site when your site links to it.

Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link.

This would be a good time to use nofollow. Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. You can find more details about robots meta tags in our documentation. Combat comment spam with nofollow To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or how to optimize seo on google.

If your site has a blog with how to optimize seo on google commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

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