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Twitter Facebook LinkedIn Flipboard 0 Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram.

Analytics help you understand how your posts are performing and what your audience wants to see. Take a look at just why Instagram analytics are so important, plus the top four tools you can use to track yours.

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What Are Instagram Analytics? Your Instagram analytics are made up of data and metrics that are gathered from your Instagram account. These numbers help you measure the performance of your Instagram account.

You can use your analytics to inform future social media strategy decisions. Instagram metrics are individual statistics — different numbers that you monitor for your brand things like follower count or the number of likes on a post.

Instagram analytics help you understand and evaluate those stats for instance, follower growth rate or engagement rate. What specific metrics should you track?

WOULD YOU LIKE TO RECEIVE IE INSIGHTS?

You can see the gender and age makeup of your followers, as well as your top five cities and countries in terms of follower count. This advanced tool provides a sophisticated range of metrics, but is easy to use.

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