Here's why. People love social validation.

Admit or not, most people really do care what other people think. So if your friends all rave about a product or a service, we feel good about making that same choice as https://nda.or.ug/wp-content/review/education/costco-gas-price-edmonton-149-st.php already been socially validated. This influence of social validation happens all the time without us ever knowing it.

For small businesses, this kind of social validation is called social proof—and using social proof reviews is a great way to market your company and increase your sales. In the past, social validation required in-person contact. Thanks to Facebook, we have the biggest social validation engine the world has ever seen for better or for worse. Personal contact is no longer needed, a click post on Facebook can reach thousands of people. Everyone a customer is connected to on Facebook can see their Facebook recommendations and reviews.

Let's say your a home-service company, like a plumber or window cleaner. You do a great job and your customer leaves you a Facebook recommendation.

That customer is Facebook friends with many of the neighbours and others in the community. All these connections now see that this person recommended your company. That should get you really excited about Facebook recommendations and the updated Facebook reviews! The more importance you place on getting reviews, the higher up on the list you may want to place it.

Now all you need is… yep, you guessed it: reviews. Unfortunately, page admins will be unable to comment on or respond to these types of posts unless they are friends with the person who tagged their business. Because we know that people trust the opinions of those they know most, these recommendations will be surfaced most prominently.

As we have discussed previouslyFacebook is well aware that local is the next big battleground online and is continually taking steps to increase their local data and relevance. The move away from star reviews to recommendations is just one of the changes Facebook announced for local business pages. Most consumers have a personal Facebook account, which reduces friction and more importantly, incentivizes people to leave a Facebook review of a business. Doing so ensures that you have an official place on Facebook where people can leave reviews.

For brands with multiple locations, we suggest learning how to manage multiple Facebook Pages with Facebook Business Manager. To turn on Facebook reviews: Go to your brand page. A new window should appear. To make it easier for people to leave feedback, you should make sure that people see the Reviews section on your page.

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