From your Instagram Insights, you might uncover a few different nuggets of information: Quotes earn more likes and comments than other post types, but they might not see as many shares. So you opt to keep posting quotes, but without links since fewer people are visiting your site from those types of posts. Instead, you include a call-to-action asking people to share and comment on the post.

Posts with a specific hashtag attract more saves than the rest of your photos, so you double down and start including variations of that hashtag with all your recent posts. Your audience is most active on weeknights after pm when the kids are in bedso you schedule more of your Instagram posts for those times to ensure more of your followers see them.

Instagram metrics enable you to scope out how your content is performing and how your audience is engaging with it so you can make adjustments. Think of Instagram Insights as your guide through the jungle, helping you create more of the content your audience wants to see so you can grow your following faster.

How to set up your Instagram Professional Account To view your Instagram Insights, you first need to convert your personal Instagram account to an Instagram Professional account. If that sounds intimidating, hear me out: Instagram Professional accounts let you list other important details on your profile, like a category label for your business or location how do i turn on view insights on instagram contact details.

You also need a professional account if you want to try running Instagram ads. If you already have a personal Instagram account, you can convert it to a Professional account with just a few clicks: First, log in to your existing Instagram account on your phone. Once you're logged in, open your profile page, then tap the hamburger menu in the top right corner, then tap on Settings. Tap on Account, then tap on the blue text at the bottom labeled Switch to Professional Account. Next, choose the option that describes you and your work—either Business or Creator—and select a category that best describes your business. How to access Instagram Insights for your account Now that you have an Instagram Professional account, here's how to get Instagram analytics in your account: Go to your profile. Tap the hamburger menu. Tap Insights.

The Content tab allows you to see how your posts, Stories, and ads are performing. The Audience tab gives vital insights on your audience, including follower growth. If you don't see any metrics straight away, don't be alarmed.

For any new posts you create, Instagram will keep a backlog of the most important metrics for up to two years.

That way, you can always go back and access how do i turn on view insights on instagram for past posts. The Audience tab shows information about your followers and how your audience is growing. At the bottom, you'll also find a chart showing what times of the day your followers are online: Knowing all this information about your audience helps you create content that targets the right audience at the right time. You could use a social media scheduling tool to pre-schedule most of your posts to publish when your audience is online—and most likely to view and engage with your posts.

Think back to our parenting blog example from earlier. The Interactions subsection shows how many times visitors have interacted with your content in different ways over the last seven days. Interactions include things like the number of likes, the number of comments, profile visits, and website clicks. The Interactions section how do i turn on view insights on instagram lists how much your interactions have grown or shrunk compared to the previous week. The Discovery tab shows you how your account is performing overall across the past seven days. This tab shows two different metrics: Reach: the number of unique accounts who have viewed your posts Impressions: the number of times users have viewed your posts, including repeat viewings.

A quick note: the Activity tab only shows the past seven days of data. To see a longer period, you can view more data in the Continue reading tab. You can access insights in three ways. To access Instagram Insights, select the graph icon in the top right of your screen while logged in. To access Instagram Insights here, select the globe icon in the bottom right of your screen post page. Account Insights Account Insights will show you general data such as how many followers you have and have gained in the past 7 days. How many posts you have and have posted in the past 7 days.

You should also see a series of graphs showing impressions, reach, views, clicks and others. You can select each graph to access more detail on what it contains. The main metrics to analyze are: Impressions tells you how many times your posts or ads appeared to users. Advertisement 3 Tap Insights. It'll be under your profile biography next to "Promotions. These three tabs along the top will show you insights for those categories. In Activity, you'll see your weekly interactions, reach, and impressions.

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