Millennials Like other aspects of digital, the rate of change in social media — its forms, its platforms, its uses — is growing at an exponential rate. One of the consequences of this trend is an increasing rate of behavioural change amongst new web users. For this reason, we see a far greater variation within generational age groups towards the lower end of the scale. Amongst younger millennials, we can clearly see the emergence of two key trends.

Firstly, those aged are showing a far stronger tendency than their older peers towards using image-led social media. This presents us with our next key finding: article source social media use is more widespread and platform spread is greater amongst younger millennials.

Learn how to use app data for your Custom Audience Looking for insights? Explore Facebook IQ to find insights about attitudes and behaviors of the people who are important to your business. Lookalike Audiences Reach new people who are similar to your current customers. Lookalike Audiences are a fast and effective way to connect with people likely to respond to your ads. All you need to install apple tv app on older samsung smart tv is create a source audience of people you know. Your ads will then reach people with common interests and traits.

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It may also be worthwhile to create multiple Facebook pages for different languages. Check out our tips for building a multilingual social presence. People in emerging markets are more likely to message businesses In the Asia-Pacific region, consumers are 1.

In Vietnam, for example, Baby Boomers are the main force driving c-commerce forward. In many developing countries, phones are a much more common technology than a laptop or desktop.

Except for YouTube, no other social network comes close. The economic gap widens among U. The same study finds that teenagers in low-income homes are more likely to use Facebook than teens from high-income households. That said, overall, Facebook use is fairly evenly distributed across income ranges. The only site that has a higher share of high earners is YouTube. More than a quarter of people feel Facebook does not classify them correctly Advertisers can target people based on everything from age and location.

Facebook also adds other identifiers based on user data and behaviour to help marketers target ads. Find more details in our guide to Facebook Lookalike Audiences.

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On the surface, the options are divided into three main categories: demographics, interests, and behaviors. But within each of these categories, things get pretty granular. For example, under demographics, you can choose to target parents. Then you can narrow that target further to specifically target parents with toddlers.

Also under demographics, you can choose to target based on relationship status and job industry.

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Now think about what happens when you start combining these layers of targeting. You could choose to target divorced parents of toddlers who work in click at this page.

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Their usage of computers, mobile phones, tablets, and smart devices is comparatively lower in percentage than people below

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Get Started Reach everyone, or just a few. Facebook will automatically show your ads to people who how to target age groups on facebook most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. Core AudiencesDefine an audience based on criteria like age, interests, geography and more.

Custom AudiencesGet back in touch with people who have engaged with your business, online or off.

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Social Media You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

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Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Tap Into Recent Purchasing Behavior Among Facebook Users Early on, Facebook was criticized by advertising analysts as a fun place to hang out, but a network with little commercial intent or potential for consumer insight. That changed early in when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix. These companies have access to trillions of data transactions each year.

Acxiom executives have stated that their database alone contains information about million active consumers worldwide, with an average of 1, data points per person. Suddenly, Facebook knew a whole lot more than whether you how to target age groups on facebook more time in Farmville or Candy Crush Saga. Getting married soon? Taking medication for hypertension?

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