Tap on the Archive button located in the upper-left corner of your profile page and view all your saved Stories.

Swipe up on any one of your saved Stories to see its data. Have you ever opened up your Google Analytics account for your website and felt completely overwhelmed by the amount of information available? Had great impressions on my Stories while I was in L. This metric will tell you if someone has watched your Instagram Story multiple times. This data tells you how many individuals are watching each piece of content you upload.

Take a look at what you enjoy watching on Stories, do how to read instagram story insights competitor research and try new things to keep your audience engaged. Here are some engaging story ideas that you can try: Experiment. My faves: Canva and Unfold! Use the features available at your fingertips. Create high-quality video content. Instead of just uploading footage from the app or your phone, invest time into shooting and editing your videos. You might find that your audience prefers more cinematic content, and it could give you a competitive edge. This metric gives you an excellent idea of what content your audience finds useful. If you notice a post has a lot of taps back, this is a great sign to keep this type of content in the mix. Exits, on the other hand, are the number of times someone swiped out of your story. So you make sure to produce and share more of this content.

Your audience is most active on Friday mornings and Sunday evenings. So you always schedule Instagram posts for those times to boost engagement. Your product photos shot in a studio get the least likes and comments of all your posts. However, they get the most website clicks. So from now on, you share less of these posts, but you make sure to share them at peak times when your following is more active.

You also start to include extremely compelling calls-to-action in the post descriptions. Out of all your inspirational posts, black and white images featuring quotes seem to perform the best. You start sharing this type of post every day and coin a branded hashtag that you include with each post. The possibilities are endless. Bottom line: Instagram Insights is the key to how to change mobile view to desktop view in facebook and sustainable growth. In order to access Instagram Insights, you need to have a business account instead of a personal account. In fact, there are plenty of other reasons to get a business profile. Aside from access to Instagram Insights, Instagram business profiles also allow you to add additional contact options to your profile and harness Instagram ads.

Instead, you can simply convert your existing Instagram profile into a business account. It only takes a few seconds to unlock all these additional benefits with no extra cost or work involved. The number of impressions from Explore are interesting, too.

Become a better social marketer.

Break down your content by type be that topic, format, or themeand record the top discovery method for each. Carousels with before-and-after images: Home feed. Single image user-generated content posts: Profile. If the goal is to engage existing followers, however, before-and-after carousels should form the bulk of your social media calendar. Most people discovering this type of content come from the news feed.

Find top feed posts by engagement rate Granted, the sources people discovered your post through is an important part please click for source Instagram Insights. Find this data by going how to read instagram story insights Post Insights. Look at the icons to see the number of people who engaged with the post.

Divide those numbers by your account reach to get your engagement rate. However, much like optimal posting times, you may find that feed content with the highest engagement differs for your followers. Not happy with your average engagement rate? This helps in identifying which posts how to read instagram story insights gone above and beyond your benchmark and which posts are underperforming.

Consider, that: How to read instagram story insights

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We're jumping into the details of all things analytics in this Ultimate Guide.

Share Stay on top of the biggest social media marketing trends! Subscribe If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start. Instagram analytics can help you target the right audience, improve your content strategy, and reach new audiences. But learning all of the different Instagram metrics and terms, and how to use this data for growth, is no mean feat.

5 General Statistics About Insta Stories

However, finding the right metrics to trackas well as knowing how to interpret them, can be easier said than done. Every brand or business has its own unique goals from growing a follower count to increasing clicks and conversions which means that the most important metrics differ on a case-by-case basis. The best place to start?

You can discover where your audience is based, as well as when they are most active; both valuable indicators for optimizing your Instagram posting strategy.

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HOW TO READ YOUR INSTAGRAM INSIGHTS IN 2021 - How to use your Analytics to Grow Engagement

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